Sudden Departure of Good Good CEO After Controversial Callaway Ad Sparks Controversy

The sudden departure of Matt Kendrick, CEO of Good Good, has rocked the golf world. According to information from the company's finance department, Mr. Kendrick decided to leave his leadership position in mid-October 2026. This decision marks the quick end of a person who led Good Good since 2026. The main reason is the advertising collaboration with Callaway, where an image of a man pushing a woman was allegedly a parody of the film Obsession. Although Good Good claimed it was a humorous idea, the content touched on the sensitive issue of domestic violence, leading to strong reactions from the community and related organizations.